pricing tips for accountants, value pricing for accountants, negotiating strategies for accounting professionals, pricing in accountancy practices - Accounting Influencers Podcast

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Published on:

14th May 2022

The Price Is Right Part 7

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 7."

In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.

Key takeaways from this episode include:

✓ why accountants have done a poor job over the years of educating clients on the full level of services they offer

✓ how too many leaders and partners in accountancy firms do not know exactly what and how many services their practice offers

✓ the key reasons why business clients stereotype accountants and their services

✓ why business owners struggle to make good commercial and financial business decisions

✓ the problems accountants and accounting firms cause themselves in trying to differentiate

✓ what creates market expectations for 'uneducated business prospects' in observing accountants and their practices

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If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:

Are you a busy accountant struggling to create more revenue and career opportunities?

As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.

This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:

✓ What is a 'reachout' and how to create your target list

✓ How to keep in touch with your contacts and how to approach follow up

✓ How to make an introduction and extend your network by being helpful

✓ How to start a conversation with someone you don't already know

✓ How to make a new business offer without being salesy

If you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. 

DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...

How to leave a review on Apple Podcasts

① Open the Podcasts app on your iPhone, iPad, or Mac.

② Navigate to the page of the Accounting Influencers Podcast.

③ Scroll down to find the subhead titled "Ratings & Reviews."

④ Under one of the highlighted reviews, select "Write a Review."

Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. 

Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

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About the Podcast

Accounting Influencers Podcast
THE ACCOUNTING INFLUENCERS PODCAST IS DAILY PROFESSIONAL DEVELOPMENT IN AUDIO FORMAT FOR ACCOUNTING PRACTITIONERS, CPAs AND BOOKKEEPERS PLUS THE FINTECH SOFTWARE VENDORS AND SPECIALISTS WHO SERVE THEM.
Hosts Martin Bissett and Rob Brown bring you critical insights, best practice, expert interviews, market intelligence, practical 'here's what works' tips and occasional rants on the accounting world.

The AIP audience is accountants and CPAs, together with the networks, associations, vendors and influencers who lead them, work in them and serve them. The full show goes live every Monday, with daily segments featuring news, rants, expert and special guest interviews. To stay informed, current and even gain an edge in the accounting/fintech world, this is your #1 podcast choice.



With our trusted commercial partners, you get engaging interviews 'radio show' style with accounting profession influencers, disrupters and thought leaders who advise, train, serve and speak into the accounting/fintech profession. Some are experts (commentators, authors, consultants). Others are in business (suppliers, vendors and partners to accounting firms).



Each episode features frank interviews either with top leaders in accounting firms, networks and associations or with the influencers experts, vendors, advisors, experts and coaches who inspire them. Topics include leadership, value, winning work, culture, talent, sales, trust, growth, tech, digital, cloud, change, marketing, trends, performance and strategy. Guests are asked questions such as:



DIFFERENTIATION - What do the progressive, thriving accounting firms do well?

BEST PRACTICE - How are the top accounting firms standing out, winning work and achieving growth?

TRENDS/STATS- what are the critical issues shaping accounting firms and the fintech vendor space?

✓ CAREER/TALENT
- what makes a top performer, work winner or promotable accountant in an accounting firm?

FUTURE PROOFING - what's coming up for the accounting/fintech world in the area of XX?




Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.



Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.



Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession. He is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world's most popular accounting and fintech podcast: Accounting Influencers.



Throughout the pandemic, Rob chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. He is retained by several associations and vendors to chair their events and provide high-level interview content for their communities. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk 'The Personal Brand of You' has been viewed 300K+ times on YouTube.

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About your hosts

Martin Bissett

Profile picture for Martin Bissett
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

Profile picture for Rob Brown
Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.