Accounting Influencers Podcast | Why Authority Is Important for Accounting Professionals - Accounting Influencers

Episode 147

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Published on:

25th Mar 2021

Why Authority Is Important for Accounting Professionals

Rob Brown is a former high school maths teacher and now founder of the Business Development Academy, which trains busy accountants and similar service professionals to be confident, effective work winners. He speaks internationally on growth, succession, trust, likeability, reputation, collaboration, mental resilience and sales for professional firms and networks.

He is also in demand as an online an and in person chair, moderator, interviewer, MC and event host for conferences and virtual events internationally. Rob is the bestselling author of Build Your Reputation (Wiley) and his TED talk ‘The Personal Brand of You’ has been viewed 250K times on Youtube.

He hosts the popular weekly Accounting Influencers podcast that interviews a range of influencers, vendors and experts who serve the accounting community to ask what makes the good firms and accountants great. Selected shownotes:

  • Announcing the launch of a monthly slot for show host Rob Brown on Accounting Influencers to round up wisdom from the show's expert interviewees
  • Upcoming podcast themes, including future proofing your career and your firm, post covid recovery strategies, client experience, loyalty, changes in the buyer journey, positioning and pricing of your services, opening up new services and markets, winning new business and standing out in competitive environments
  • How covid has magnified the good and the bad in accounting firms
  • The difference in accounting firms who have stepped up and those who have slipped behind
  • The two things the best accounting firms have invested in during the pandemic, and continue to do so to accelerate their recovery
  • How some accounting firms got their communication and thought leadership all wrong when covid hit the world
  • The upsides of the pandemic and what many firms got right to make the most of a tough situation
  • The downsides that nobody could really avoid, including mental health, zoom fatigue, lack of human contact and deterioration of 'in person' social skills
  • The outlook for the accounting profession globally in what is likely to be a very tough 2021
  • Where the opportunities will be for accountants and their firms in the next 12 months
  • Why growth and recovery are now top of the agenda in the boardrooms of accounting firms
  • Shout out to the Accounting Leaders podcast which interviews managing partners and heads of functions in large accounting firms, plus leaders of global accounting networks/alliances/associations to talk about their journey, their leadership and career stories and their take on what's happening in the accounting world right now.
  • Access free 30 min video training: Winning Business in Tough Times>>

Contact Rob here:

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About the Podcast

Accounting Influencers
Entertaining short interviews with top accounting leaders on what makes the good firms and professionals great
ACCOUNTING INFLUENCERS is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR). Join hundreds of others on our next virtual speed networking event for influential leaders and professionals in the accounting, finance and tech world:
https://accountinginfluencers.com/events

On the show, Rob hits topics like leadership, people, talent, performance and success in the public accounting world. Listen for entertaining short interviews with top accounting leaders on what makes the good firms and professionals great. No fluff, just great bite-size insights from the people who count.

The show also features multi-person panels on the key trends, reputation and future of the accounting profession. Stay informed and relevant by subscribing to one of the world's top accounting podcasts.
https://www.linkedin.com/in/therobbrown
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About your hosts

Martin Bissett

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Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

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Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.