Career Tips for Accountants in Today’s Job Market - Success in Accounting

Episode 12

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Published on:

1st Aug 2018

Career Tips for Accountants in Today’s Job Market

Simon Gray FCA is a qualified chartered accountant and former professional recruiter. Now through Career Codex Limited he empowers clients from across the world to navigate the executive job market successfully.

Simon is the author of three books, including Super Secrets of Successful Executive Job Search, which continues to receive five-star reviews on Amazon. He sits on the ICAEW Business Committee in London and the Regional Strategy Board. Shownotes:

  • The power of a professional accounting qualification because understanding finance is key in business
  • How technology has changed the accounting landscape
  • The role of the accountant has moved from being about the numbers to a business savvy strategic role
  • Why it’s difficult for technically strong accountants to do well with sales and business development
  • The difference between a growth mindset and a fixed mindset when it comes to accountants
  • The main reasons for career frustration with experienced accountants
  • Why standard recruitment strategies often don’t work for career ambitious accountants
  • The three things accountants must do to secure the career move they want and deserve
  • The role of a ‘market maker’ in any particular profession or business community
  • What you need BEYOND a good accounting qualification to be desirable in the accounting job market
  • Why the ability to win business is the single biggest X Factor for career minded accountants
  • A different way of looking at selling is ‘having empowered conversations’
  • Selling yourself is often harder than selling your firm, your products and your services
  • Why rejection can be good and needs reframing if accountants want to be better at winning work and creating career opportunities
  • The different between a client driven and a candidate drive market in the accounting job market
  • What the advent of blockchain means for the death of the traditional accountant
  • There are more accountants dying and retiring than there are coming into the accounting profession – will this be a problem?
  • The role of an accountant will change over the next few years. Listen and find out how…
  • The accounting firms guaranteed success in the next few years will be the ones that nurture and train their people
  • The interchange between CFO and accountant at the highest level of accounting
  • The ability to win more business and build a professional network is in the spotlight for accounting firms wanting to grow
  • Why accountants find the phone, the networking scene and the selling environment difficult
  • The two things the great accounting firms do that the good or average ones don’t
  • Where progressive accounting firms should be positioning their hiring policy to hit targets
  • Myth – in the job market, you can’t do everything yourself
  • Many accounting firms make the mistake of relying too much on a business development person/team and/or sending their people out there without the right training
  • Everybody in an accounting firm can win work, which means business development should be everyone’s job
  • The biggest area accountants and accounting firms struggle when it comes to marketing and winning work
  • “Simplicity is the ultimate sophistication.” How this quote from Leonardo da Vinci inspires a world class career expert
  • You can create a career move for yourself that doesn’t exist if you can position yourself in the market place in the right way
  • Motivation for accountants – beliefs impact thoughts, which impact actions. You can take total control if you want to
  • How accountants can start putting themselves out there in a subtle way and hide their career intentions if they need to.

To contact Simon:

www.careercodex.com or www.linkedin.com/in/simongrayaca

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About the Podcast

Success in Accounting
Insights, interviews and commentary for accounting, CPA, bookkeeping and finance professionals
SUCCESS IN ACCOUNTING is a weekly podcast for accountants, CPAs, bookkeeping and finance professionals, together with the networks, associations, fintech vendors and influencers who lead them, work in them and serve them.

The show is hosted by Rob Brown and Martin Bissett who are founders of the Accounting Influencers Roundtable (AIR) and have many years of experience serving the accountancy profession. The style of the show is not overly technical/technological/tax in nature but more on people, performance and success in the accounting world. Popular topics and themes covered include:

☑ leadership, executive presence, trust, integrity & reputation
☑ M&A, business models, future proofing, drivers of change & disruption
☑ performance, values, culture, vision & strategy
☑ employer brand, gen z/millennials & talent - succession, recruitment and retention
☑ industry trends, statistics and patterns
☑ growth, marketing, differentiation & positioning
☑ pricing & profitability
☑ digitisation, cloud, technology & automation
☑ advisory services, niches & emerging markets
☑ environmental & social governance ESG
☑ diversity, equity & inclusion DEI
☑ professionalism, career development & CPE/CPD
☑ business acumen & commercial awareness

Sources and guests come from:
★ EXPERTS - influencers, disrupters, consultants, gurus, podcasters and broadcasters in accounting and fintech
★ EVENTS - live coverage and interviews from exhibitions, conferences and a range of industry events
★ MEDIA - newspapers, online outlets, commentators, writers, bloggers and authors
★ VENDORS - suppliers and providers of accounting apps, platforms, fintech and software
★ REGULATORS - professional accounting bodies, institutes and associations
★ NETWORKS - alliances, associations, networks and communities of professional firms and accounting practices
★ SOCIAL MEDIA - opinion pieces, high engagement posts and controversial conversations

Hosts Martin Bissett and Rob Brown are founders of the Accounting Influencers Broadcast Network. Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.

Rob Brown is a renowned presenter, facilitator and chair of high level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities.

He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, executive presence, referrals, networking and winning new business. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 320K times on YouTube.
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About your hosts

Martin Bissett

Profile picture for Martin Bissett
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

Profile picture for Rob Brown
Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.