Success Strategies for Forward Thinking Accounting Firms - Success in Accounting

Episode 8

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Published on:

22nd Jun 2018

Success Strategies for Forward Thinking Accounting Firms

Shane Lukas

Shane Lukas is Managing Director of AVN – Inspiring Accountants. He is the author of four books including Amazon Best-Seller What’s Next For Accountants. With his AVN team, he has coached and trained over 2500 accountants over a 20 year period to have a better business and a better life.

Shane has a farm in the countryside with his wife, 2 children and wide variety of animals as pets, he enjoys regular fence repairs as well as renovating his farm house and spending as much quality time with his wife and children as possible.

Shane is evangelist and inspirational in his crusade to help accountants perform at a high level and live an optimal life. In 20 minutes, you’ll get the following goodies:

  • How AVN differs from other accounting networks, particularly in being
  • An overview of AVN’s REACH methodology – roadmap, environment, accountability, community, human
  • The story behind the book ‘What’s Next for Accountants’ and the threats for the profession
  • Why accountants need to change to deal with upcoming threats like AI
  • The biggest difference between small and large accounting firms
  • The ONE WORD Shane Lukas is most passionate about (6 letters)
  • The UN Global Goals list and how Shane and AVN align their values to them
  • How the B1G1 helps AVN’s accounting clients make an impact in the world
  • What separates the good accounting firms from the great ones, regardless of size
  • What accountants really should be spending their time on (but few do)
  • Why some accountants are blamed for failing businesses
  • “The stereotypical accountant lacks people skills to go with the technical skills”
  • The three critical aspects of an optimum hiring policy for growing accounting firms
  • General intelligence assessment vz crystal intelligence and their importance in hiring
  • The ideal attitude profile for new recruits for your accounting firm
  • Why the office is the worst place to sit your newly recruited millennial accountants
  • Research from Google on the buying trends of people – people WILL google you.
  • The importance of raising your personal accounting profile over the brand of your accounting firm
  • Crystal ball – what’s critical for accounting firms over the next few years
  • The power of culture and synergy between partners and people (internal competition)
  • Shane’s personal philosophy for success (hint – it’s not about the money)
  • HIS syndrome – an unwillingness to change (head in sand!) and why it limits accountants
  • What makes an accountant claim that ‘cloud technology is just a fad’
  • FTI = failure to implement. Many accountants fail to make the necessary changes required for success
  • Steve Pipe quote: ‘there’s no white knight in shining armour that will save the day’ and what it means for accountants
  • What a personal fitness trainer can teach accountants about growth and success

…and much more!

To contact Shane: 01246 571191

Twitter: @shanelukasavn

Liked your Top 100 Club Podcast Interview with Rob Brown" target="_blank">email him directly>>

https://avn.co.uk (where you can download a free copy of Shane’s book)

01246 571191

His personal mission statement: “As AVN MD, I work with hundreds of accountants and help them overcome their challenges so that they, in turn, can help their clients do the same. I lead the amazing team of people at AVN, all of whom are as passionate as I am about helping and supporting our members. Through office visits and our regular in house events I stay up to date with what our members want and need so that AVN can continuously evolve to provide invaluable help and support.”

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About the Podcast

Success in Accounting
Insights, interviews and commentary for accounting, CPA, bookkeeping and finance professionals
SUCCESS IN ACCOUNTING is a weekly podcast for accountants, CPAs, bookkeeping and finance professionals, together with the networks, associations, fintech vendors and influencers who lead them, work in them and serve them.

The show is hosted by Rob Brown and Martin Bissett who are founders of the Accounting Influencers Roundtable (AIR) and have many years of experience serving the accountancy profession. The style of the show is not overly technical/technological/tax in nature but more on people, performance and success in the accounting world. Popular topics and themes covered include:

☑ leadership, executive presence, trust, integrity & reputation
☑ M&A, business models, future proofing, drivers of change & disruption
☑ performance, values, culture, vision & strategy
☑ employer brand, gen z/millennials & talent - succession, recruitment and retention
☑ industry trends, statistics and patterns
☑ growth, marketing, differentiation & positioning
☑ pricing & profitability
☑ digitisation, cloud, technology & automation
☑ advisory services, niches & emerging markets
☑ environmental & social governance ESG
☑ diversity, equity & inclusion DEI
☑ professionalism, career development & CPE/CPD
☑ business acumen & commercial awareness

Sources and guests come from:
★ EXPERTS - influencers, disrupters, consultants, gurus, podcasters and broadcasters in accounting and fintech
★ EVENTS - live coverage and interviews from exhibitions, conferences and a range of industry events
★ MEDIA - newspapers, online outlets, commentators, writers, bloggers and authors
★ VENDORS - suppliers and providers of accounting apps, platforms, fintech and software
★ REGULATORS - professional accounting bodies, institutes and associations
★ NETWORKS - alliances, associations, networks and communities of professional firms and accounting practices
★ SOCIAL MEDIA - opinion pieces, high engagement posts and controversial conversations

Hosts Martin Bissett and Rob Brown are founders of the Accounting Influencers Broadcast Network. Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.

Rob Brown is a renowned presenter, facilitator and chair of high level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities.

He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, executive presence, referrals, networking and winning new business. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 320K times on YouTube.
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About your hosts

Martin Bissett

Profile picture for Martin Bissett
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

Profile picture for Rob Brown
Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.