How Accountants Can Tell the Real Stories Behind the Numbers - Success in Accounting

Episode 27

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Published on:

5th Dec 2018

How Accountants Can Tell the Real Stories Behind the Numbers

Richard is an award-winning expert in communication and author of the new book ‘You Were Born To Speak’. Recently his team helped one client win over £1.2 billion in new business by improving the way they communicate, winning 100% of the work they bid for.

Richard is a guest speaker at London Business School, teaching advanced communication skills to the MBA students. He is regularly featured on BBC Radio, discussing the communication styles of leaders. He has also been featured on BBC Breakfast TV, the Daily Telegraph, The Guardian and Forbes Magazine..

He has given specialist communication coaching to 50,000 people, across 45 countries, over the last 20 years. Richard’s clients include leaders across many industries, including companies such as Virgin, Expedia, EE, AXA, Capgemini and 3M. He is the proud father of two wonderful boys and enjoys spending time with family and friends when he isn’t travelling overseas.

Richard founded Body Talk Training in 2000 and began by working with a well-known Formula 1 Team for five years, hosting over 1000 presentations and VIP meetings for clients from around the world. He was also chosen by 20th Century Fox and Warner Brothers to promote two TV shows based on body language, in media interviews across the UK.

In 2014, Richard won the Cicero Grand Prize Award for Best International Speechwriter, beating professional speechwriters from around the world, chosen by an expert judging panel based in Washington DC. He is also the author of the book, ‘The It Factor’. He is also immensely proud of the team. He finds their passion, expertise and talent for coaching clients to achieve success incredibly inspiring.

Shownotes:

  • The importance of telling the story behind the numbers
  • How technical people like accountants can be more passionate about what they do
  • Why accountants learn better from structure, scripts and frameworks than concepts and ideas
  • Impact and presence are highly coachable for every single human being
  • The reason we are the dominate species on the planet is our ability to communicate and collaborate
  • Raising your game involves stripping away your ‘armour’ – bad habits that hold you back
  • Debunking the famous Albert Mehrabian study which concluded that communication was only 7% words
  • Ideas don’t speak for themselves – communication is the vehicle that makes them come alive
  • Competence often breeds confidence, and both are vital for success
  • Proof that men are more confident than women – men apply for roles if they have 40% of what’s needed. For women, this is almost 100%
  • The ‘monkey mind’ and how it affects your communication power
  • The ability to make change happen is the mark of a leader
  • Big data is good but what are you doing with it?
  • Stories are the currency for impact and effective presenting
  • All human beings are motivated by pain and pleasure
  • Selling the future is the best framework for stories
  • Richard’s most influential read: People Watching by Desmond Morris.

Richard Newman is the author of You Were Born to Speak, a book about advanced communication skills for leaders in business.

To contact Richard: +44 (0)8451 30 70 99 or on Twitter ukbodytalk 

Body Talk Website or linkedin.com/in/ukbodytalk

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About the Podcast

Success in Accounting
Insights, interviews and commentary for accounting, CPA, bookkeeping and finance professionals
SUCCESS IN ACCOUNTING is a weekly podcast for accountants, CPAs, bookkeeping and finance professionals, together with the networks, associations, fintech vendors and influencers who lead them, work in them and serve them.

The show is hosted by Rob Brown and Martin Bissett who are founders of the Accounting Influencers Roundtable (AIR) and have many years of experience serving the accountancy profession. The style of the show is not overly technical/technological/tax in nature but more on people, performance and success in the accounting world. Popular topics and themes covered include:

☑ leadership, executive presence, trust, integrity & reputation
☑ M&A, business models, future proofing, drivers of change & disruption
☑ performance, values, culture, vision & strategy
☑ employer brand, gen z/millennials & talent - succession, recruitment and retention
☑ industry trends, statistics and patterns
☑ growth, marketing, differentiation & positioning
☑ pricing & profitability
☑ digitisation, cloud, technology & automation
☑ advisory services, niches & emerging markets
☑ environmental & social governance ESG
☑ diversity, equity & inclusion DEI
☑ professionalism, career development & CPE/CPD
☑ business acumen & commercial awareness

Sources and guests come from:
★ EXPERTS - influencers, disrupters, consultants, gurus, podcasters and broadcasters in accounting and fintech
★ EVENTS - live coverage and interviews from exhibitions, conferences and a range of industry events
★ MEDIA - newspapers, online outlets, commentators, writers, bloggers and authors
★ VENDORS - suppliers and providers of accounting apps, platforms, fintech and software
★ REGULATORS - professional accounting bodies, institutes and associations
★ NETWORKS - alliances, associations, networks and communities of professional firms and accounting practices
★ SOCIAL MEDIA - opinion pieces, high engagement posts and controversial conversations

Hosts Martin Bissett and Rob Brown are founders of the Accounting Influencers Broadcast Network. Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.

Rob Brown is a renowned presenter, facilitator and chair of high level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities.

He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, executive presence, referrals, networking and winning new business. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 320K times on YouTube.
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About your hosts

Martin Bissett

Profile picture for Martin Bissett
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

Profile picture for Rob Brown
Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.