Disrupting the Accounting Profession with Innovative Tech - Success in Accounting

Episode 20

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Published on:

17th Oct 2018

Disrupting the Accounting Profession with Innovative Tech

Neil Robertson has been disrupting the financial management industry his entire career. From his first sale of an accounting computer in 1979, through the PC revolution, multi-user systems, Windows accounting software, and now SaaS plug and play, Neil has been on the leading edge of financial automation for over 35 years, both in the UK and globally.

Neil invested in Compleat as CEO in 2008 (his 7th start up) with the aim to revolutionise the purchasing and accounts payable function with disruptive software. He worked as a purchase ledger clerk in his teens back in 1976 and for most businesses in the SME, very little has changed in the way organisations manage their purchasing processes, invoice capture and approval processes. Compleat is now delivering on that vision with highly disruptive applications that have redefined the entire purchasing process for the SME.

Here are the some shownotes of the interview with Neil – a great insight into what’s working and what’s coming up…

  • How the impact of Xero, Sage and QuickBooks and low-end automation has changed the accounting landscape completely.
  • Why large accounting firms tend to take a naturally conservative approach towards change
  • Accounting firms have access to a rapidly growing number of automated applications – the critical part is deciding which are relevant to their clients
  • To understand the value of an automation to a client, accountants need to communicate with them – obvious but overlooked
  • Growing firms recognise the importance of hiring millennials – they are enthusiastic towards change and understand technology
  • At least 75-80% of firms are using progressive accounting practices and are technically very strong
  • An accounting industry veteran shares his take on the big challenges for most accounting firms
  • The need for a differentiated value proposition to attract potential new clients away from their incumbent accountant
  • Do you have a compliance based proposition as opposed to a value-based proposition?
  • Some backward accounting firms have senior management who are reluctant to go paperless and to change 0 Neil shares a great example!
  • Relationship wisdom for accountants – every single engagement is an opportunity to learn something
  • MTD (Making Tax Digital) gives accounting firms the opportunity to offer clients fully automated accounting services
  • The bigger the accounting firm, the harder to drive change – smaller firms are much more dynamic in making decisions
  • The big frustration for large accounting firms is that there is never enough money, resource or time to implement all the changes needed

To contact Neil: +44 (0) 7738 724913 or on Twitter CompleatCEO or  Liked your Top 100 Club Podcast Interview with Rob Brown" target="_blank">email him directly>>

He can also be contacted at his LinkedIn page  linkedin.com/in/compleatceo

Neil is also a Liverpool FC fan – don’t hold it against him!

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About the Podcast

Success in Accounting
Insights, interviews and commentary for accounting, CPA, bookkeeping and finance professionals
SUCCESS IN ACCOUNTING is a weekly podcast for accountants, CPAs, bookkeeping and finance professionals, together with the networks, associations, fintech vendors and influencers who lead them, work in them and serve them.

The show is hosted by Rob Brown and Martin Bissett who are founders of the Accounting Influencers Roundtable (AIR) and have many years of experience serving the accountancy profession. The style of the show is not overly technical/technological/tax in nature but more on people, performance and success in the accounting world. Popular topics and themes covered include:

☑ leadership, executive presence, trust, integrity & reputation
☑ M&A, business models, future proofing, drivers of change & disruption
☑ performance, values, culture, vision & strategy
☑ employer brand, gen z/millennials & talent - succession, recruitment and retention
☑ industry trends, statistics and patterns
☑ growth, marketing, differentiation & positioning
☑ pricing & profitability
☑ digitisation, cloud, technology & automation
☑ advisory services, niches & emerging markets
☑ environmental & social governance ESG
☑ diversity, equity & inclusion DEI
☑ professionalism, career development & CPE/CPD
☑ business acumen & commercial awareness

Sources and guests come from:
★ EXPERTS - influencers, disrupters, consultants, gurus, podcasters and broadcasters in accounting and fintech
★ EVENTS - live coverage and interviews from exhibitions, conferences and a range of industry events
★ MEDIA - newspapers, online outlets, commentators, writers, bloggers and authors
★ VENDORS - suppliers and providers of accounting apps, platforms, fintech and software
★ REGULATORS - professional accounting bodies, institutes and associations
★ NETWORKS - alliances, associations, networks and communities of professional firms and accounting practices
★ SOCIAL MEDIA - opinion pieces, high engagement posts and controversial conversations

Hosts Martin Bissett and Rob Brown are founders of the Accounting Influencers Broadcast Network. Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.

Rob Brown is a renowned presenter, facilitator and chair of high level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities.

He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, executive presence, referrals, networking and winning new business. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 320K times on YouTube.
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About your hosts

Martin Bissett

Profile picture for Martin Bissett
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

Profile picture for Rob Brown
Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.