How Top Accounting Firms Are Innovating with Technology - Success in Accounting

Episode 21

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Published on:

24th Oct 2018

How Top Accounting Firms Are Innovating with Technology

Maria Lauring is the Head of EMEA at Practice ignition, working with partners to drive efficiency within their firm. Having completed her Master’s in International Business and through her range of experience in consultancy and with Practice Ignition, Maria has learnt the importance of improving business processes to boost growth.

Practice Ignition was born out of the frustration of working with disconnected processes and systems sought to make a better, more efficient way for accountants to modernise their practice, liberating them from the shackles and headaches usually associated with client engagements. Practice Ignition is all about maximising engagements with the enablement of the modern accounting practice for Xero and Workflow Max for the connected accountant. It helps businesses in automating non-value adding processes to save valuable time and money and thus focus on growth. Shownotes:

  • Australia is the biggest market for accounting technology – they are early adopters of technology and automation
  • In the UK, people are more resistant to change and many aren’t yet buying in to the change that comes with technology
  • The best accounting firms are always looking innovate with their processes and offerings to service their clients better
  • Discover what has changed for accountants in the way their clients run their businesses
  • Accounting firms must market themselves better and differently to clients whose businesses and expectations are changing
  • Cloud based systems are pushing businesses to re-evaluate their functions and eliminate non-value adding processes
  • Progressive accounting firms test new applications on tech-savvy clients to validate their advantages, before offering them a wider audience
  • A really good way of differentiating and gaining a competitive advantage is for accounting firms to position themselves as tech-savvy in the market
  • Accounting firms looking to grow must commit to change and adapt to new technology
  • To completely eliminate the problem of manual processes, accountancy firms need to think ‘ecosystem’ with their technology
  • Accounting has evolved slower than many other industries when it comes to tech
  • What has worked for the last 10 years in accounting firms isn’t what is necessarily going to work in the next 10 years
  • The importance for accountants to be open to change, as things that worked just a few years back might not be benefit the clients anymore
  • And much more…

In her spare time, Maria loves running, playing tennis, and is always up to go dancing with friends. Having travelled the world and lived in 5 different countries, she never stops saving up and planning her next trip.

To contact Maria on Twitter Ignition_Maria or  Liked your Top 100 Club Podcast Interview with Rob Brown" target="_blank">email her directly>>

She can also be contacted on linkedin.com/in/marialauring

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About the Podcast

Success in Accounting
Insights, interviews and commentary for accounting, CPA, bookkeeping and finance professionals
SUCCESS IN ACCOUNTING is a weekly podcast for accountants, CPAs, bookkeeping and finance professionals, together with the networks, associations, fintech vendors and influencers who lead them, work in them and serve them.

The show is hosted by Rob Brown and Martin Bissett who are founders of the Accounting Influencers Roundtable (AIR) and have many years of experience serving the accountancy profession. The style of the show is not overly technical/technological/tax in nature but more on people, performance and success in the accounting world. Popular topics and themes covered include:

☑ leadership, executive presence, trust, integrity & reputation
☑ M&A, business models, future proofing, drivers of change & disruption
☑ performance, values, culture, vision & strategy
☑ employer brand, gen z/millennials & talent - succession, recruitment and retention
☑ industry trends, statistics and patterns
☑ growth, marketing, differentiation & positioning
☑ pricing & profitability
☑ digitisation, cloud, technology & automation
☑ advisory services, niches & emerging markets
☑ environmental & social governance ESG
☑ diversity, equity & inclusion DEI
☑ professionalism, career development & CPE/CPD
☑ business acumen & commercial awareness

Sources and guests come from:
★ EXPERTS - influencers, disrupters, consultants, gurus, podcasters and broadcasters in accounting and fintech
★ EVENTS - live coverage and interviews from exhibitions, conferences and a range of industry events
★ MEDIA - newspapers, online outlets, commentators, writers, bloggers and authors
★ VENDORS - suppliers and providers of accounting apps, platforms, fintech and software
★ REGULATORS - professional accounting bodies, institutes and associations
★ NETWORKS - alliances, associations, networks and communities of professional firms and accounting practices
★ SOCIAL MEDIA - opinion pieces, high engagement posts and controversial conversations

Hosts Martin Bissett and Rob Brown are founders of the Accounting Influencers Broadcast Network. Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.

Rob Brown is a renowned presenter, facilitator and chair of high level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities.

He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, executive presence, referrals, networking and winning new business. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 320K times on YouTube.
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About your hosts

Martin Bissett

Profile picture for Martin Bissett
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

Profile picture for Rob Brown
Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.