Why It’s Truly the Most Exciting Time to Work in Accounting - Success in Accounting

Episode 29

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Published on:

19th Dec 2018

Why It’s Truly the Most Exciting Time to Work in Accounting

Jennifer Warawa serves as the Executive Vice President of Partners, Accountants and Alliances at Sage, a global technology company operating in 23 countries around the world, with a customer base of over 3 million and a partner, accountant and bookkeeper ecosystem of over 140,000.

In her role, Jennifer is responsible for the strategy and execution of Sage’s partner program worldwide to drive success and generate revenue for the partner network. By working in close collaboration with regional partner leaders, Jennifer creates and develops strategic alliances and relationships, fosters new business development opportunities, recruits new partners and acts as an advocate of Sage within the partner community and an advocate of the partner community within Sage. Jennifer is based in Atlanta, GA and has been with Sage since 2008.Shownotes:

  • Sage leads the way in most of the 3 countries they’re in, including the UK
  • Research from Sage reveals the big factor in what separates good accounting firms from great ones is agility – the ability to change
  • There has never been a more disrupted, changeable time in the accounting world than RIGHT NOW
  • Larger accounting firms have more resources to invest in technology adoption
  • Many accountants are still transactional, focusing on the past, uncomfortable looking into the future
  • Accountants are trying to wrap their minds around emerging technologies and what it means for your clients
  • Trying to convince one person to change is often harder than changing a firm where you have the data to convince
  • Specialisation and focus on a vertical is where the opportunities lie for accounting firms
  • The overwhelm for accountants comes from thinking they have to know everything when it comes to technology
  • Local or regional ‘word of mouth’ used to play a big role in winning work, but now the game has changed
  • Many clients of accounting firms don’t know all the services their accountant provides
  • How accounting firms can really differentiate themselves
  • The war for accounting talent is a myth – what is YOUR firm doing to attract the world’s biggest workforce – millennials?
  • The reasons 75% of millennials are currently looking for another job
  • Most accounting firms and tech companies are ran by old white males – the diversity has not permeated through
  • The one quality that makes a stand out performer in the accounting world
  • What’s coming up for progressive accounting firms over the next few years with regards to technology
  • The role of Sage in serving the accounting industry
  • How equipped are Sage to withstand the competitive approach from Xero and Intuit?
  • Wise advice for leaders in accounting firms who have to drive change
  • High performance habits are what will dictate your future success
  • Why it’s a really exciting time to be in the accounting profession (disruption PLUS opportunity

In addition to being a regular keynote and session speaker at industry conferences, Jennifer made the Accounting Today Top 100 Most Influential People in Accounting consecutively for the last eight years, was on CPA Practice Advisor’s Top 40 Under 40 list for six consecutive years, and has been named one of the Top 25 Most Powerful Women in Accounting for the last five years running, as recognized by CPA Practice Advisor. To contact Jennifer:

 LinkedIn or on Twitter or  Liked your Top 100 Club Podcast Interview with Rob Brown" target="_blank">email her directly>>

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About the Podcast

Success in Accounting
Insights, interviews and commentary for accounting, CPA, bookkeeping and finance professionals
SUCCESS IN ACCOUNTING is a weekly podcast for accountants, CPAs, bookkeeping and finance professionals, together with the networks, associations, fintech vendors and influencers who lead them, work in them and serve them.

The show is hosted by Rob Brown and Martin Bissett who are founders of the Accounting Influencers Roundtable (AIR) and have many years of experience serving the accountancy profession. The style of the show is not overly technical/technological/tax in nature but more on people, performance and success in the accounting world. Popular topics and themes covered include:

☑ leadership, executive presence, trust, integrity & reputation
☑ M&A, business models, future proofing, drivers of change & disruption
☑ performance, values, culture, vision & strategy
☑ employer brand, gen z/millennials & talent - succession, recruitment and retention
☑ industry trends, statistics and patterns
☑ growth, marketing, differentiation & positioning
☑ pricing & profitability
☑ digitisation, cloud, technology & automation
☑ advisory services, niches & emerging markets
☑ environmental & social governance ESG
☑ diversity, equity & inclusion DEI
☑ professionalism, career development & CPE/CPD
☑ business acumen & commercial awareness

Sources and guests come from:
★ EXPERTS - influencers, disrupters, consultants, gurus, podcasters and broadcasters in accounting and fintech
★ EVENTS - live coverage and interviews from exhibitions, conferences and a range of industry events
★ MEDIA - newspapers, online outlets, commentators, writers, bloggers and authors
★ VENDORS - suppliers and providers of accounting apps, platforms, fintech and software
★ REGULATORS - professional accounting bodies, institutes and associations
★ NETWORKS - alliances, associations, networks and communities of professional firms and accounting practices
★ SOCIAL MEDIA - opinion pieces, high engagement posts and controversial conversations

Hosts Martin Bissett and Rob Brown are founders of the Accounting Influencers Broadcast Network. Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.

Rob Brown is a renowned presenter, facilitator and chair of high level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities.

He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, executive presence, referrals, networking and winning new business. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 320K times on YouTube.
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About your hosts

Martin Bissett

Profile picture for Martin Bissett
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

Profile picture for Rob Brown
Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.