Productivity & Performance Strategies for Accounting Leaders - Accounting Influencers

Episode 40

Published on:

7th Mar 2019

Productivity & Performance Strategies for Accounting Leaders

Chris Croft has an Engineering Degree from Cambridge and an MBA. After a career in manufacturing and then as a university lecturer, he started his own training company in 1995. Since then he has trained over 90K people, and his free email tips are sent to 20K people. He has 10K subscribers and 1m+ views on YouTube.

Chris has trained the top teams of various accountancy firms and while he can’t tell them about accounting, he can help them with management – of both people and time. Shownotes:

  • Why time management and delegation are always an issue for accountants
  • Face to face training is always more effective but often impractical in today’s busy world
  • Seeing time as red, brown and green is a very practical way of managing time – you’ll like these distinctions
  • Networking, while not a direct money generating activity, is important business development and should be respected
  • 5 brilliant ways busy accountants can spend less time on unimportant things
  • How to negotiate your way to an extra 50 hours a year
  • Why accountants find it hard to say ‘no’ and how this eats up a lot of their time
  • Accountants should harness the power of being less fussy or perfectionist to save an extra 5 hours every week
  • How better management of time can make accountants more profitable
  • Why accountants don’t delegate as well as they should, and some practical ways to do it better to save valuable time
  • Tip for busy accountants – if someone can do something 80% as well as you can, you should give it to them
  • Why accounting is like surgery – you’ve got to give others a chance to improve
  • Thoughts on accountability with monitoring and supporting – a brilliant framework for accounting leaders and managers
  • The meaning of life and objective of time management is to enjoy the present and achieve in the future
  • Technology has speeded everything up – it provides tools as well as temptations
  • Tips for dealing with email – the scourge of good productivity for busy accountants
  • Fun online survey to show the ‘six animals’ that signify the efficiency of accounting firms or individual accountants
  • The many benefits of writing things down for maximum productivity and efficiency
  • And much much more…

Chris is featured on and LinkedIn Learning where he presents highly practical courses on time management, assertiveness, negotiation, problem solving, difficult people, and happiness. It was in the top 10 courses on Linkedin Learning for 2018. In his spare time, Chris plays the sax in a band, has two children and a dog, and is addicted to curry.

Find out more at or to contact Chris directly:

Twitter: @chriscroft

Chris on LinkedIn

07966 241750

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About the Podcast

Accounting Influencers
Entertaining short interviews with top accounting leaders on what makes the good firms and professionals great
ACCOUNTING INFLUENCERS is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR). Join hundreds of others on our next virtual speed networking event for influential leaders and professionals in the accounting, finance and tech world:

On the show, Rob hits topics like leadership, people, talent, performance and success in the public accounting world. Listen for entertaining short interviews with top accounting leaders on what makes the good firms and professionals great. No fluff, just great bite-size insights from the people who count.

The show also features multi-person panels on the key trends, reputation and future of the accounting profession. Stay informed and relevant by subscribing to one of the world's top accounting podcasts.
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About your hosts

Martin Bissett

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Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

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Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.