Episode 121. On this week’s Accounting Influencers Podcast:
➜ News - Martin & Rob discuss "10X Growth Strategies for CPA & Accounting Firms."
➜ Special Guest Interview: "CFO Consulting Services in Accounting with Kevin Appleby."
➜ Practical advice and tips for accounting practitioners on " Employer Branding & Mental Wellbeing in Accounting."
➜ Expert Interview: "Key Drivers of Change in Accounting with Gary Shamis."
For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below.
If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:
Are you a busy accountant struggling to create more revenue and career opportunities?
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This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:
✓ What is a 'reachout' and how to create your target list
✓ How to keep in touch with your contacts and how to approach follow up
✓ How to make an introduction and extend your network by being helpful
✓ How to start a conversation with someone you don't already know
✓ How to make a new business offer without being salesy
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NOTE TO LISTENERS:
The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.
Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.
Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.
Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.
Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.
Martin and Rob love to hear from the show's 26,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...
How to leave a review on Apple Podcasts
① Open the Podcasts app on your iPhone, iPad, or Mac.
② Navigate to the page of the Accounting Influencers Podcast.
③ Scroll down to find the subhead titled "Ratings & Reviews."
④ Under one of the highlighted reviews, select "Write a Review."
Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review.
Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.