Accounting Influencers Podcast | The Benefits of Data Analytics for Accounting Firm Growth - Accounting Influencers

Episode 146

Published on:

18th Mar 2021

The Benefits of Data Analytics for Accounting Firm Growth

Jeremy Clopton led the Big Data & Analytics and Digital Forensics practices in one of the top accounting firms in the US. He created the SQ Method, a framework designed to help firms overcome challenges and more successfully leverage technology and move firms forward. He is a faculty member for the Association of Certified Fraud Examiners and believes in data and technology's potential to transform firm practice management, leadership, and culture. Shownotes:

  • What data analytics actually means for accounting firms
  • How accounting deals with more data from both clients and firms than most other industries
  • How the game of data analytics in accounting has changed over the years
  • Why excel is a data analytics tool, even though it may not be the best one
  • How big data is now so overwhelming for accountants and how they can deal with it
  • The power of asking the right questions before analysing data properly in accountancy firms
  • The power of story-telling for accountants to make data come to life
  • How different stakeholders in the accounting set up need different things from the same data
  • The role technology plays today in analysing huge amounts of data
  • The number one area data analytics can help accounting firms be more profitable and efficient
  • The possibilities for accounting firms of establishing new service lines with data analytics
  • Where accountants should get started in adding data analytics as a service to their clients
  • The importance of measuring progress towards objectives, KPIs, goals and targets using data
  • Who should be playing with the data in an accounting firm - the tech people or the fee earners?
  • The big mistake accountants make in falling short as advisors with the data they produce
  • The trap of over-complicating data analytics and not communicating the key actions
  • Words of encouragement for leaders in accounting firms who want to drive a better data analytics agenda

Jeremy is also passionate about employee engagement and the value brought by each generation in the workforce. An avid reader, he says Patrick Lencioni, Brené Brown, Daniel Pink, and Scott Berkun have influenced his leadership style. Beyond books, he is a fan of TED curated content and cites Shonda Rhimes' TED2016 talk 'My Year Of Saying Yes To Everything' as one of the most influential talks of his career. Outside of work, Jeremy enjoys spending time with his wife, Katie, three innately curious daughters, a lazy golden retriever, and two energetic toy Australian shepherds. He enjoys running, golf, and helping his wife run a non-profit organization. Contact him here:

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About the Podcast

Accounting Influencers
Entertaining short interviews with top accounting leaders on what makes the good firms and professionals great
ACCOUNTING INFLUENCERS is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR). Join hundreds of others on our next virtual speed networking event for influential leaders and professionals in the accounting, finance and tech world:

On the show, Rob hits topics like leadership, people, talent, performance and success in the public accounting world. Listen for entertaining short interviews with top accounting leaders on what makes the good firms and professionals great. No fluff, just great bite-size insights from the people who count.

The show also features multi-person panels on the key trends, reputation and future of the accounting profession. Stay informed and relevant by subscribing to one of the world's top accounting podcasts.
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About your hosts

Martin Bissett

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Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

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Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.