Accounting Influencers podcast, disruption in accounting, digital transformation for accountants, women in accounting, women in accountancy - Accounting Influencers Podcast

Episode 95

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Published on:

13th May 2022

Disrupters in Accounting with Emma Crawford-Falekaono

Episode 95. In today's interview, "Disrupters in Accounting with Emma Crawford-Falekaono"

Emma is the Head of EMEA at Ignition. She has over 15 years’ experience in Commercial, Accounting, Finance and Business Strategy environments across NZ, AU, US and UK. She started her career with a global accounting firm before taking time out to deploy with the British Military. Emma has spent the last decade on senior leadership teams of successful technology businesses including Xero, Tradify and Ignition. She founded Bastion Consulting Services in 2018, delivering consultative services to a range of international clients. She is passionate about seeing firms succeed with a focus on operational excellence, technology, team culture and delivery of strategic priorities.

Key takeaways from this episode include:

✿ how the accountancy profession has changed in recent years

✿ the argument for why accounting is an industry and not a profession

✿ why now is an exciting time for the accounting world and how firms use technology

✿ what has accelerated the adoption of technology in accounting practices

✿ who is responsible for driving change and tech adoption in accountancy firms

✿ the factors increasing the expectations of accounting firm clients

✿ how younger talent and new entrants to accounting are disrupting the profession

✿ what is driving the increased mergers and acquisition activity in accounting and fintech

✿ why a 'best in class' approach to fintech will win over 'one box, one stop shop in accounting

✿ the rise of M&A activity in accounting for both solo-owned firm and bigger ones

✿ behind the scenes insight into the rebrand from Practice Ignition to Ignition

✿ whether relationships in accounting can be automated or must remain personal

✿ how technology can make enhance client experience for accountants and CPAs

✿ women in accounting and fintech - the key issues and opportunities

✿ the reason why women tend to occupy the lower kudos, lower paid roles in accounting firms

✿ celebrating the Women in Accounting Awards and the stories behind nominations

✿ what is coming up for Ignition in coming months with events, content and campaigns

✿ what accounting practitioners might ask themselves to prompt a conversation with Ignition

✿ why accounting and fintech is at a tipping point with growth and improvement

When not at work, Emma enjoys playing and watching rugby with her husband, baby son and dog.

https://www.linkedin.com/in/emma-cf/

https://twitter.com/emscrawfs

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...

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About the Podcast

Accounting Influencers Podcast
THE ACCOUNTING INFLUENCERS PODCAST IS DAILY PROFESSIONAL DEVELOPMENT IN AUDIO FORMAT FOR ACCOUNTING PRACTITIONERS, CPAs AND BOOKKEEPERS PLUS THE FINTECH SOFTWARE VENDORS AND SPECIALISTS WHO SERVE THEM.
Hosts Martin Bissett and Rob Brown bring you critical insights, best practice, expert interviews, market intelligence, practical 'here's what works' tips and occasional rants on the accounting world.

The AIP audience is accountants and CPAs, together with the networks, associations, vendors and influencers who lead them, work in them and serve them. The full show goes live every Monday, with daily segments featuring news, rants, expert and special guest interviews. To stay informed, current and even gain an edge in the accounting/fintech world, this is your #1 podcast choice.



With our trusted commercial partners, you get engaging interviews 'radio show' style with accounting profession influencers, disrupters and thought leaders who advise, train, serve and speak into the accounting/fintech profession. Some are experts (commentators, authors, consultants). Others are in business (suppliers, vendors and partners to accounting firms).



Each episode features frank interviews either with top leaders in accounting firms, networks and associations or with the influencers experts, vendors, advisors, experts and coaches who inspire them. Topics include leadership, value, winning work, culture, talent, sales, trust, growth, tech, digital, cloud, change, marketing, trends, performance and strategy. Guests are asked questions such as:



DIFFERENTIATION - What do the progressive, thriving accounting firms do well?

BEST PRACTICE - How are the top accounting firms standing out, winning work and achieving growth?

TRENDS/STATS- what are the critical issues shaping accounting firms and the fintech vendor space?

✓ CAREER/TALENT
- what makes a top performer, work winner or promotable accountant in an accounting firm?

FUTURE PROOFING - what's coming up for the accounting/fintech world in the area of XX?




Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.



Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level.



Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession. He is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world's most popular accounting and fintech podcast: Accounting Influencers.



Throughout the pandemic, Rob chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. He is retained by several associations and vendors to chair their events and provide high-level interview content for their communities. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk 'The Personal Brand of You' has been viewed 300K+ times on YouTube.

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About your hosts

Martin Bissett

Profile picture for Martin Bissett
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

Profile picture for Rob Brown
Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.