Accounting Influencers Podcast | Key Performance Indicators KPIs for Accountants - Accounting Influencers

Episode 145

Published on:

11th Mar 2021

The Power of Key Performance Indicators for Accountants

Bernie Smith coaches businesses to develop meaningful KPIs and present their management information in the clearest possible way to support good decision making. Frustrated by the random way in which performance measures are often chosen and implemented, Bernie set up Made to Measure KPIs in 2007. He has since authored author of 19 KPI books to share simple, structured and repeatable ways to create KPIs that normal humans could design and use to improve businesses. Selected shownotes:

  • What a KPI or key performance specialist actually does
  • The benefits of KPIs for accounting firms and the business clients they serve
  • The power of KPIs to support business clients with advisory services
  • Shout out to The Checklist Manifesto by Atul Gawande and how checklists make KPIs more accessible
  • The importance of KPIs to breakdown and execute strategic objectives
  • The challenges and best practice tips for measuring intangible objectives like culture and client engagement
  • Top tips to gain buy-in for KPI thinking with the clients of or the staff in an accounting firm
  • How visual dashboards can show how KPIs are working and the mistakes accountants make with dashboards
  • Why traffic light approached to KPIs do not work and why they should be avoided
  • The similarities and differences between covid stats and business KPIs
  • Why KPIs are only as good as the data they are based on
  • How personal or health KPIs can help professionals with work life balance and wellbeing
  • The role of micro-habits and small KPIs in bringing about larger scale change
  • How accountants can add value to their clients by delivering content (workshops, webinars) on KPIs
  • A great KPI example around 'lifetime value of activity' which can really move the dial
  • A great KPI example that drives client loyalty and engagement.

Using the experience (and scars) of working with a huge variety of organisations over his consulting career, spanning banking (HSBC, Credit Suisse, UBS), aerospace (Airbus, AirTanker, Leonardo), and even cheesemaking, Bernie has boiled that experience down into simple, sensible and practical advice on performance measurement. When not working, Bernie is a keen hill walker, photographer and technology enthusiast. At any given point he has at least half a dozen over-ambitious and incomplete technology projects on the go. Contact him here:

Website and blog


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About the Podcast

Accounting Influencers
Entertaining short interviews with top accounting leaders on what makes the good firms and professionals great
ACCOUNTING INFLUENCERS is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR). Join hundreds of others on our next virtual speed networking event for influential leaders and professionals in the accounting, finance and tech world:

On the show, Rob hits topics like leadership, people, talent, performance and success in the public accounting world. Listen for entertaining short interviews with top accounting leaders on what makes the good firms and professionals great. No fluff, just great bite-size insights from the people who count.

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About your hosts

Martin Bissett

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Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.

Rob Brown

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Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession.

Rob is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world’s most popular accounting and fintech podcast: Accounting Influencers.

Throughout the pandemic, he chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. Rob is retained by several associations and vendors to chair their events and provide high-level interview content for their communities.

He is the bestselling author of Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 300K times on YouTube.